HOW COULD THE ASTON SNOW CLUB IMAGE BE REFRESHED WHILST RETAINING THE CORE DNA WHILST ENGAGING WITH A WIDER STUDENT BASE...

In 2019 had the opportunity to completely update the branding of my university snow club to modernise it whilst retaining aspects that make it instantly recognisable. As well as a logo and overall image redesign, I used bright and inviting colours in social media to make the club’s look more friendly and inviting.

The outcome of all the work that year meant that we achieved the highest number of bookings for the annual trip in two years, putting an end to the recent decline in membership. Making a more friendly, exciting and inviting club to incoming students.

I examined a range of different themes and images from other skiing companies as well as adventure brands as inspiration for my own work - from social media, advertisements to clothing design.

Please click the links below to have a look at my range of work.